La Jornada Central
Category
Branding
Client
La Jornada Central
Role
Brand Identity Designer
Deliverables
Logo Design, Visual Identity, Typography, Color System, Brand Applications
Concept
La Jornada Central is a brand identity proposal for a contemporary newspaper designed to convey credibility, clarity, and proximity. The brand system seeks to balance the institutional character of journalism with a modern aesthetic, developing a flexible identity capable of adapting to both print and digital platforms while maintaining visual consistency.
Objective
Create the visual identity of a contemporary newspaper that conveys credibility, closeness, and dynamism, establishing a consistent graphic system for its application in print and digital media.
